Only send emails to those who have given their consent. Sending emails to uninterested individuals will lead to blocked messages. Your email provider, which often is your own website host, could kick you off their servers if they receive continual complaints about your spam.
Don’t email without first asking if it’s ok. If you send anyone messages without their consent, they may complain that you are spamming them and will not look at your email. This can cause backlash against your profitability in the form of customers opting out of your email lists, and can even result in problems with your web-hosts and internet service providers.
Getting accused of spamming can kill a web-based business quickly, so double-check that a visitor wishes to opt in to your mailing list by creating a confirmation procedure. When a visitor signs up for your email list, they will automatically be sent a confirmation email that asks them to confirm the subscription. Include more than one link in the verification email – one they can use to confirm and another to indicate the subscription is a mistake. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
Cause email previewers to work in your favor by using preheader material. A preheader is simply the first line from your email’s body text, and it’s placed in a prominent location. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
Always include any preexisting brand logos and colors in your email messages. Because your subscribers have some familiarity with your website, they associate your colors, logo and designs with you. When you consistently match your emails with your website, they are unlikely to be deleted because they appear familiar. Try to make your email as personal as possible. Just like any other marketing, those who get them will buy more from you if they feel like they know you. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.